In the context of the implementation of this Agreement, information and documents relating to business information or activities such as, but not limited to, 0D models, technical drawings, material and process information, know-how, inventions, information for which intellectual property rights are protected or for which a formal application has been filed, samples and prototypes, and all other technical and industrial information, technology development, experimental work, development, research and development work, guidelines, regulations, all types of information related to trade and licensing, all types of correspondence, documents and records, product development plans, competitive analyses, business and financial plans or estimates, non-public financial information, projects, unannounced tender offers, new product plans, contracts, customer information, customer and employee lists, trade secrets, cost and price information and contracts, commercial and marketing information and sales plans, financial plans, strategies and estimates, which are considered confidential, and may not be disclosed to any third party or institution in any way without the written consent of each party. The Parties irrevocably agree and undertake to comply with all practices and procedures relating to the protection of Confidential Information required by the business life without limitation with respect to Confidential Information. All written or oral information provided by the Parties to each other in connection with the negotiations and/or execution of the Agreement shall be deemed Confidential Information.